Sunday, September 28, 2003

Ayatollah Beckham!

A few days ago, in order to protect the Islam from invasion of western culture, David Beckham’s photo was blacked out on a billboard in Tehran. It was the first time of bringing a foreign face into play.
It is very obvious that how significant role the advertisement industry play in the world trade. Companies are spending billions of dollars to promote their products. In Iran also for a few recent years, some companies have been focusing on ads as an important element. There are many of billboards in the big cities, pictured by famous faces such as movie stars and sport men. But despite all attention, one of the most challenging things for Iran’s Industry is public notice. Lots of distasteful restraints in making good and attractive ads cause millions of dollars of detriment for businesses. Limitation in using sex factor in ads is the most harmful one.


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